Caroline Sylger Jones loves writing copy for other people – there’s something hugely satisfying about taking a piece of text and turning it into something people genuinely want to read. She has over 20 years experience copywriting for individuals and businesses, mostly in the travel, wellbeing and lifestyle industries. She is expert at turning long and short text into clear, enticing words and is easy to work with. As a travel and wellbeing journalist and author, she can offer insights and ideas. As a published poet, she has a crafty way with words.


Clients she has had the pleasure to work with include, Minty Ink Ltd (for Four Seasons hotels), Clinique La Prairie, Constance Hotels, Chewton Glen, Condé Nast Traveller Promotions, Reclaim Your Self, Yogoloji, Artful Retreats, The Healthy Holiday Company, Me Time Pilates, Bare Beauty in Bath, The Arts Council, The Media Trust, Digital Clarity, numerous artists and therapists, and contract publishers including Cedar Communications (Tesco), Redwood (Royal Mail, Volkswagen, The Mailbox in Birmingham & Argos), The Forward Group (Tesco & Barclays Bank) and Wheel (Marks & Spencer, Hula Hoops, BT & Laura Ashley). 


‘It is all fab, you’ve got it spot on and your experience really shows. Your writing has such a lovely flow. So refreshing to work with someone who gets it first time’ – Amanda Minty, owner of Minty Ink (whose clients include Four Seasons resorts & hotels worldwide) 

‘You really do write brilliantly’ – Alexa Poortier, founder of

‘WOW!! Thanks so much Caroline. You are amazing. Your copy sounds great’ – Leigh Jenkins, head of sales and marketing at Chewton Glen spa hotel, UK 

‘Caroline is a really talented copy specialist. Both times I have worked with her she had taken our brief and really delivered slick, beautifully written copy in the perfect tone of voice for our audience’ – Susan Meggitt, freelance senior creative brand and communications strategist for clients such as The Arts Council

‘Many many thanks for all the brilliant work you have done and your faithful collaboration’ – Vincent Steinmann and Lea Bettua, the marketing team at Clinique La Prairie, Switzerland

‘This looks so great – thank you so much for your collaboration and support – we are more than happy with the results’ – Kelly, Communications Manager at Constance Hotels and Resorts

‘Thanks so much for your work and involvement – your copy sounds so very tempting. My printer’s feedback on your input was really really good. I am so delighted we met and got this going’ – Helen Mulloy Reid, therapist and owner of Bare Beauty in Bath, UK

 ‘From concept to delivery on our project, Caroline interpreted our needs with patience and understanding and translated them into clear, powerful words. She produced very high quality work in a short time frame and gave us great advice while sharing her detailed knowledge of the sector. It’s been an absolute pleasure to work with her and I am delighted with the results’ – Jools Sampson, founder and owner of Reclaim Your Self

‘Caroline’s approach to our copywriting needs was both professional and creative. Understanding our business and adding relevant input was both helpful and refreshing. Her process was thorough and allowed us to achieve our goals, both on time and within budget. Truly a woman on top of her game’ – Reggie James, Owner of Digital Clarity

‘Caroline researched our business really well and came up with a fresh approach and inspirational descriptions. We were kept informed and up to date with progress and detail. She was only too happy to work with our web designers directly and make amendments where required. The end result was quite brilliant and has helped our business develop further. I have no hesitation in recommending her services’ – Dominic Worrall, owner of The Bull in Ditchling

‘Caroline edited my very first book and from the moment I handed over my manuscript I felt relaxed and confident in her hands. She manages to strike a perfect balance in her editing and she shapes words and phrases into something fluid and readable. Caroline works quickly and thoroughly and has the ability to do what it is you want and deliver it on time. She is fantastic and I have already recommended her to several aspiring authors’ – Ros Place, therapist and author